Hi Wil,

Adding more information on this – Designity should’ve just tagged you in Figma for three pages for the ARA show I mentioned.

3 pages:

1. Generic page – this is a short page that drives to the two other pages being creative (buyer page and seller page) – kapitus.com/ara
   1. CTA: “Learn more about our Equipment Provider Partner Program” will lead to the “kapitus.com/araseller” page being created below
   2. CTA: “Learn more about our equipment financing options” will lead to the “kapitus.com/arabuyer” page being created below
2. Buyer/end user page – this is in a similar format as other landing pages we’ve created – kapitus.com/arabuyer
   1. CTA: “Apply Now”/ “Apply Here” will lead to the KEF application: https://kapitus.com/equipment-financing-application/ (TBD if creating a link for the show if that makes it easier for tracking – stay tuned here)
   2. CTA: “Learn more” will lead to the KEF product page: https://kapitus.com/products-services/equipment-financing/
3. Seller/vendor page – this is also in a similar format as other landing pages we’ve created – kapitus.com/araseller
   1. CTA: “Sign Up” will lead to: https://kapitus.com/equipment-partner-program/
   2. CTA: “Learn More” will lead to: https://kapitus.com/partner/equipment-partners/

The responsive will follow by EOD Monday but wanted you tagged as soon as possible with the time crunch. Needs to be live before March 1, so let me know your timing or if you want to hop on a call today or early next week to discuss.

I also will want to incorporate UTM codes on the CTA clicks. Let me know if this is OK, I will provide codes (does there need to be a different code per CTA button I assume?).

Thank you and have a great weekend!